O Novo sempre vem... 

Music is one thing that everyone has a connection to, just like food. Whether it's cultural, or commercial, music plays a part in all of our lives, and we all have our own unique relationships with it. Except, many of us rarely stop to think about how those musicians are getting paid. When we started this journey, we thought that people would be keen to adopt the latest technologies. Quickly found this quote to be true? "In the race to adapt new technologies, the music industry has historically finished just ahead of the Amish." Stan Cornyn, former Warner Music Group Exec. We found that we needed to start from scratch. Create a new adjacent music industry that starts and ends with artists, if we really wanted to make a difference. Starting from scratch, it helps to consider what the focus is. Building a new music industry, one that benefits the artists, helps to focus directly on others. If you look at the current tools for managing your brand, or yourself, your options are really endless. Most musicians find themselves on several different platforms such as, Spotify, Apple, YouTube, and the many others, fragmenting their voice, and more importantly their data. The data about who their fans are. Why they are, how much they listen to them, and how much they should be getting paid for it. Fans are not split among their streaming platform of choice. The artists rights are held in different data silos that don't talk to each other. This combination makes it very difficult to figure out who to pay, and for what they are paying for? Major labels own roughly 70% of recorded music highlights that are consumed today. Over the past three decades, the number of labels representing artists, amassing this share of the market is consolidated to three major labels. At the same time, music outlets consolidated. Before music was digital, music sales were facilitated by local record stores, each carrying their own tastes. As outlets for accessing music had decreased the ability for those who own the catalogs to manipulate what is put in-front of the consumers, is on the increase. Under-the-table deals, have become standard today, in getting a place. For those to become paid placement spots that single-handedly can make, or break an artist. The deeper we dug into the existing industry, the more we realised that it wasn't the lack of efficiency that was the problem. It was the human element. Reaping the driving factor, instead of what matters most, music. The existing companies are successful with their current organization, although their artists may not always be. In order to prove the potential of the theory in our vision, we decided to draw a line instead. All the existing music in the world, we'll get to that eventually. But it's time to start over. It's time to give artists a choice to go down the traditional route, or take a risk and start to pave the way for the future of the music industry. By drawing a line and starting a new, we have a lot more work to do. At the same time, we gave a lot of liberty, and exploited new revenue opportunities for artists. In fact, what started as an exploration of using a theory in smart projects for royalty payments, has evolved in discovering new artists and fan monetary relationships, that were never before possible. Blockchain is a great mechanism for the industry, for many reasons including- Creating digital identity that manages ownership over content. Allowing direct artist-fan transactions. Tracking each ownership transfer, and maintaining metadata in a transparent database linked to a permissionless ledger, and a few other reasons we can't share yet, but we're super excited to introduce soon.